What Ryan and his team have done is build a template for a sale sletter and just transferred it onto a video. As he says, the great thing about video is that you don’t have to be a great writer. You can infuse all your passion and excitement into your voice, tone and manner. There is no need to be able to transfer your enthusiasm by the skilful choice of the written word because it’s so much easier to emote in video than in word. You are engaging the audience on all manner of sensual levels – auditory, visual and perceptual.
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